"If you want a front row set into the adventurous odyssey of becoming a sports television producer, here’s your VIP Admission ticket. In 3…2…1… We’re On the Air, Bob generously takes us by the hand and walks us through the corridors of his early internships, cub reporter roles, and finally his high-octane television producing career—a world bursting with ambition, high stakes, home runs, air balls, penalties, and ultimately championships."
—Fran Harris, Television personality, MVP 1986 Texas Longhorns NCAA championship team, and 1997 WNBA Champion Houston Comets team
"A wonderful read. Bob gives insight behind the scenes with legendary sports stories and sports icons."
—Ann Meyers Drysdale, Naismith Memorial Basketball Hall of Fame, Network Sportscaster, VP WNBA Phoenix Mercury
"I have known Bob for almost thirty-five years as a decorated sports television producer. He made an immediate impression on me with his steady hand, gracious personality, and a keen sense of how to navigate a large crew through a broadcast. Nothing but respect. 3…2…1…We’re on the Air takes us into the production truck for an authentic look at how it all comes together. Just writing that title gets my energy and excitement up. I wish it was more frequently Bob’s voice that was counting down into my headset! "
—Jim Nantz, CBS Sports
"What a career [Steinfeld] had!!! I wish I could have been a fly on the wall for some of these stories."
—Sheryl Beesley, Associate Producer at CBSSN, ESPN, and Bally Sports SW
